The TITLE Tag

What is the purpose of the Title tag?

A title tells the user what the page is about.(Ok, we know, pretty obvious). Technically, the Title tag is not a Meta Tag. However, it is a very important tag to consider, which is why we talk about it here.

There are four very important places the Title will appear:

• A Search Engine may display the title as the link.
• The task bar.
• The header bar of the browser window, usually followed by the browser name.
• In the My Favorites folder. Take a look at your My Favorites folder and consider what page titles make sense and which do not.

Length

60 Characters may be all a user gets to see of your title. Some search engines limit the size of the title and truckate the rest of it. Why is that important to know? Site Announcegives a wonderful example (and it is well worth reading their whole article):

Here is a 60 character example:

The Greyhound Pets of America single handedly kill more dog

Here is what the title could have been:

The Greyhound Pets of America single handedly kill more dog kennel laws that endanger the - etc. etc. etc.